Hey,
Alex Colhoun has 40,000 LinkedIn followers for a reason. His 3R Framework for LinkedIn outreach is absolutely correct, and if you're not following it, you're part of the 90% sending messages that prospects immediately delete.
But there's a problem with Alex's approach that no one talks about: it's incredibly time-consuming.
Today, I'll show you why the 3R Framework works, why it's practically impossible to scale, and how artificial intelligence just solved the biggest constraint in personalized outreach.
The 3R Framework: Why Alex Colhoun is Right
Alex's system is simple but powerful. Instead of sending generic pitches, life stories, or overloaded offers, he recommends the 3R approach:
Relevant → Lead with a problem they've already posted about
Relatable → Position yourself alongside others in their situation
Result-driven → Offer one specific, measurable outcome
Here's why this works so well:
Relevant messages prove you've done your homework. When you reference a specific pain point from their recent LinkedIn post, prospects think: "This person actually understands my situation."
Relatable messaging creates connection without ego. Instead of talking about yourself, you acknowledge their world and challenges first.
Result-driven offers cut through the noise. Rather than listing 4 services, you promise one clear outcome: "book 3-5 calls per week" or "reduce customer churn by 15%."
The framework is brilliant because it mirrors how humans naturally build trust: show understanding, demonstrate empathy, then offer specific help.
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The Fatal Flaw: Time Requirements
Here's what Alex doesn't tell you about implementing his 3R Framework properly:
The Real Process Behind a Perfect 3R Message:
Research the prospect's company (5-10 minutes)
Industry challenges
Recent company news
Competitive landscape
Business model understanding
Analyze their LinkedIn activity (5-10 minutes)
Recent posts and engagement
Comments they've made
Content they've shared
Professional interests
Craft the relevant hook (3-5 minutes)
Find the most meaningful pain point
Connect it to broader industry trends
Frame it in their language
Write relatable positioning (2-3 minutes)
Show understanding without claiming expertise
Position alongside similar clients
Demonstrate industry knowledge
Create result-driven offer (5-7 minutes)
Match offer to their specific situation
Use metrics that matter to their role
Make it feel inevitable, not pushy
Total time per message: 20-35 minutes
Now let's do the math on what this means for your outreach volume.
The Scaling Problem: A Reality Check
Let's say you're a dedicated sales professional who commits 15 hours per week to LinkedIn outreach (3 hours per day).
Using Alex's 3R Framework Properly:
Time per message: 20 minutes
Messages per week: 40-45
Weekly reach: ~40 prospects
Monthly reach: ~160 prospects
The Traditional Spray-and-Pray Approach:
Time per message: 2 minutes (copy/paste templates)
Messages per week: 450
Weekly reach: ~450 prospects
Monthly reach: ~1,800 prospects
Here's the dilemma: Alex's approach gets better response rates, but reaches 11x fewer people. The spray-and-pray approach reaches more people but gets terrible response rates.
Most businesses choose volume over quality because they need pipeline now. But what if you didn't have to choose?
The AI Executive Outbound Solution
This is where artificial sales intelligence changes everything.
We built AI Executive Outbound to automate Alex's entire 3R Framework process while maintaining the personalization quality that makes it work.
Here's what the system does automatically:
Relevant Research (30 seconds vs. 10 minutes)
Scrapes company websites for recent news and challenges
Analyzes LinkedIn posts for pain points and priorities
Identifies industry trends affecting their business
Compiles executive-level intelligence reports
Relatable Positioning (15 seconds vs. 3 minutes)
References specific content from their posts
Uses their industry language and terminology
Positions you alongside similar successful clients
Demonstrates deep understanding without claiming expertise
Result-Driven Offers (15 seconds vs. 7 minutes)
Matches outcomes to their role and industry
Uses metrics that matter to their specific situation
Crafts offers that feel inevitable, not salesy
Personalizes based on company size and growth stage
Total AI processing time: 90 seconds per prospect
The Case Study: 1,025% ROI on Your Time
Let's run the numbers on what happens when you combine the 3R Framework quality with AI speed:
Before AI Executive Outbound:
DMs per week: 40
Time per DM: 20 minutes
Total time: 13.33 hours (let's call it 15 hours with breaks)
Monthly reach: 160 prospects
After AI Executive Outbound:
DMs per week: 450
Time per DM: 2 minutes (reviewing and sending AI-generated messages)
Total time: 15 hours (same weekly commitment)
Additional DMs: 410 more per week
ROI: 1,025% increase in outreach volume
You're sending 1,025% more personalized messages using the same 15 hours per week.
The difference: instead of spending 18 minutes researching and writing, you spend 90 seconds reviewing an AI-generated message that follows Alex's 3R Framework perfectly.
What This Looks Like in Practice
Traditional 3R Process:
Open prospect's LinkedIn profile
Read their recent posts and comments
Research their company website
Google recent company news
Draft relevant hook referencing their content
Write relatable positioning
Craft result-driven offer
Proofread and send
AI Executive Outbound Process:
Upload prospect list to system
AI processes all research automatically
Review AI-generated messages (follows 3R Framework)
Send approved messages
AI maintains follow-up conversations
The quality is identical. The speed is 10x faster.
The Competitive Reality
Here's what's happening right now while you're reading this:
Smart executives are using AI Executive Outbound to send 450 personalized 3R Framework messages per week while their competitors are either:
Sending 40 high-quality messages (following Alex's framework manually)
Sending 450 generic messages (spray-and-pray templates)
Meanwhile, AI Executive Outbound users are sending 450 high-quality, personalized messages that follow the 3R Framework perfectly.
The result: They're booking 10x more meetings than the manual 3R approach and getting 5x better response rates than generic templates.
Limited Beta Access: 2 Weeks Free
We're currently accepting 20 executives for our exclusive beta program.
What you get:
2 weeks of free white-glove service
Complete AI Executive Outbound setup
Custom 3R Framework training for your industry
Bi-weekly optimization calls
First access to all improvements
Requirements:
Currently doing LinkedIn outreach (struggling with volume/personalization)
B2B deals above $5,000
Ready to 3x your meeting bookings in 30 days
The Bottom Line
Alex Colhoun's 3R Framework is the gold standard for LinkedIn messaging. He's absolutely right that prospects don't hate DMs—they hate the 90% that all look the same.
But implementing the 3R Framework manually creates a scaling problem that most businesses can't solve. You can either send more messages or better messages, but not both.
AI Executive Outbound solves this constraint by automating the research, analysis, and message crafting while maintaining the personalization quality that makes the 3R Framework so effective.
The question isn't whether Alex's approach works (it clearly does).
The question is whether you want to send 40 perfect messages per week or 450 perfect messages per week.
P.S. Alex is brilliant, and his 3R Framework is the foundation of effective LinkedIn outreach. We just automated it so you can scale it. The first 20 beta users get 2 weeks free to prove it works.
P.P.S. Every week you delay implementing AI sales intelligence, your competitors are booking meetings you could have won. The beta spots won't last long.