Word Count: ~5,000 words | Reading Time: ~20 minutes | Workflows: 18 across 6 personas
→ How Zevari Works
→ The Skill Library (25 core skills)
→ For GTM Engineers & Startup Founders (Workflows 1-4)
→ For Content Creators & Personal Brand Builders (Workflows 5-8)
→ For Sales Development Representatives (Workflows 9-12)
→ For Recruiters & Talent Acquisition (Workflows 13-14)
→ For Consultants & Service Providers (Workflows 15-16)
→ For Agency Owners & Team Managers (Workflows 17-18)
→ Skill Chaining — Preset Pipelines
→ What You Replace
→ Safety & Account Protection
→ Pricing
→ Get Started
What if you could talk to LinkedIn the same way you talk to Claude?
Not "write me a LinkedIn post." That is table stakes. Everyone does that.
What if you could say:
"Research these 20 VPs of Marketing, score them against my ICP, warm them up over 5 days, then send personalized connection requests with notes that reference their recent posts."
And Claude just... did it. On LinkedIn. In real time.
That is what this guide is about.
Not prompts you paste into a chat window and get text back. A system where Claude does the thinking and LinkedIn does the executing. Your account stays safe. Your pipeline fills up. You go grab coffee.
This library contains 18 core workflows across 6 personas. Each workflow shows you exactly what to say to Claude, which skills it activates, and what stack to pair it with.
These 18 workflows use a fraction of the 131 total skills available. The rest are inside Zevari — the tool that makes all of this possible.
Who Made This (And Why You Should Trust It)
I'm John Peslar. Founder of Zevari — the world's first safe Claude connector to LinkedIn.
I grew from 1K to 50K+ LinkedIn followers in 8 months using AI automations I built myself. No team. No agency. Just me, Claude, and a laptop.
The photo above is my "office" in San Cristobal de las Casas, Mexico. I deleted everything that requires a fixed location. The business runs on async. The tools run on APIs. The only thing that matters is the laptop and the brain behind it.
I captured 50,000+ organic leads on LinkedIn. I have 10M+ impressions. I did it by building the exact system you are about to read.
This guide is that system. The same toolset I use every day.
How It Works
Zevari is the world's first safe connector between Claude and LinkedIn. No browser extensions. No proxy servers. No dashboard to learn. You talk. Claude acts. LinkedIn responds.
Setup takes 60 seconds:
Sign up at zevari.ai with Google
Connect your LinkedIn through the secure API integration
Add Zevari as a connector in Claude (or ChatGPT)
Start talking — every LinkedIn action is now a conversation
Two modes:
Real-time conversation — Ask Claude to search, research, write, or send. It happens through Zevari's tools immediately. Great for research, one-off actions, and exploration.
Autonomous campaigns — Tell Claude what you want. "Warm up these 20 leads over 5 days, then send connection requests." Claude designs the campaign, generates all the content, and Zevari executes it automatically in the background. You get email updates. No need to keep Claude open.
Before You Continue: Why We Verify Subscribers
Quick note.
We have had multiple instances of bots scraping this content and people republishing it without authorization.
This guide took 40+ hours to build. It is free. But it is not public domain.
To keep the full playbook available for real humans (and out of the hands of content thieves), we require a valid email address to unlock the remaining sections.
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The Skill Library
Skills are pre-built workflows that turn Claude into a specialist. Activate a skill and Claude knows exactly what to do — what questions to ask you, what research to run, what tools to use, and how to format the output.
Skills chain together. The output of one feeds the next. And skills work alongside your existing tools — CRM, email, analytics — so Zevari becomes the intelligence layer in your broader go-to-market stack.
Content Creation — 7 skills
→ Ghostwriter Protocol (voice DNA extraction)
→ Post Writer (2 variants per post)
→ Hook Optimizer (4 psychological frameworks)
→ Lead Magnet Creator (full guide pipeline)
→ Lead Magnet Ideation (TAM/SAM/SOM scoring)
→ Lead Magnet Post (bullet-and-description format)
→ Weekly Planner (Monday-Friday calendar)
Research & Intelligence — 4 skills
→ Lead Magnet Radar (competitor scanning)
→ Trend Research (4-round deep research)
→ Topic Briefer (structured educational briefs)
→ Industry Pulse (weekly intelligence report)
Outreach & Messaging — 2 skills
→ Outreach Frameworks (Pain-Led, Value-Led, Authority-Led)
→ Voice Learning (gets better with every edit)
Discovery & Prospecting — 8 tools
→ Search people (keywords, titles, industries, seniority)
→ Search posts (keywords, date range, trending)
→ Search companies (name, keyword, size)
→ View profiles (full data: education, skills, recent posts)
→ Company intelligence (employees, industry, specialties)
→ ICP scoring (1-5 scale against your ideal customer)
→ Behavioral profiling (DISC methodology)
→ Communication blueprints (unified outreach strategy)
Campaign Management — 4 types
→ Warm-up (view → like → comment → connect)
→ Outreach (connect → message → follow-up 1 → follow-up 2)
→ Content (scheduled posting + follow-up engagement)
→ Custom (any combination of actions)
Safety & Protection — Built into everything
→ Human-behavior simulation (randomized delays)
→ Daily and weekly rate limits (auto-adjusted)
→ Per-target protection (max 8 actions/person/day)
→ Circuit breaker (auto-pause + email alert)
→ Kill switch (pause everything instantly)
→ Working hours enforcement (your timezone)
These are the building blocks. The workflows below show how they combine by persona.
For GTM Engineers & Startup Founders
You are building pipeline from scratch. You need leads, research, outreach, and content — and you need it done fast without hiring a team.
Workflow 1: Signal-Driven Outbound
Find companies showing buying signals, then reach out before anyone else.
Tell Claude:
Search LinkedIn for Series A SaaS companies that posted about hiring SDRs in the last 30 days. Score them against my ICP. Build behavioral profiles for the top 10 decision-makers. Then generate personalized 3-message outreach sequences using the Pain-Led framework for each.
What happens:
Industry Pulse scans your market for signals (funding, hiring, leadership changes)
Claude searches LinkedIn and scores each company against your ICP
Behavioral profiling builds a DISC profile for every decision-maker
Outreach Frameworks generates 3-message sequences personalized to each person's communication style
Zevari runs a warm-up campaign (view → like → comment → connect → message) over 7 days
You get email alerts when leads reply
Skills used: Industry Pulse, ICP Scoring, Behavioral Profiling, Outreach Frameworks, Campaign Management
Best paired with: Clay (email enrichment) + Instantly (parallel email campaign) + HubSpot (pipeline tracking)
Workflow 2: Content-Led Growth Engine
Build authority, attract inbound leads, and convert them.
Tell Claude:
Build my Voice DNA from my last 20 LinkedIn posts. Then plan my content calendar for next week — 5 posts, no back-to-back lead magnets, balanced across my content pillars. Draft each post in my voice with 2 variants.
What happens:
Ghostwriter Protocol analyzes your best posts and builds a Style System — your vocabulary, sentence patterns, hook style, CTA format
Weekly Planner generates your Monday-Friday content calendar
Post Writer drafts each post in your voice (V1: educational, V2: punchy operator-framed)
Hook Optimizer sharpens any hook that feels flat
Voice Learning analyzes your edits and improves over time
Skills used: Ghostwriter Protocol, Weekly Planner, Post Writer, Hook Optimizer, Voice Learning
Workflow 3: Account-Based Everything
Go deep on 10-20 high-value accounts.
Tell Claude:
Here are my 15 target accounts: [list]. Research each company — headcount, funding, recent news, hiring signals. Identify the 2-3 best-fit contacts at each. Build communication blueprints for every decision-maker. Then generate outreach sequences that reference their specific posts and company events.
What happens:
Claude researches each company (intelligence, headcount, funding, recent news)
ICP scoring identifies the best-fit contacts at each account
Behavioral profiling builds DISC profiles for each decision-maker
Communication blueprints synthesize research + behavior + your goals into a unified strategy per account
Outreach Frameworks generates personalized messages that reference specific posts and company events
Warm-up campaign runs across all contacts simultaneously
Skills used: Company Intelligence, ICP Scoring, Behavioral Profiling, Communication Blueprints, Outreach Frameworks, Campaign Management
Workflow 4: Competitor Intelligence Loop
Know exactly what your competitors are doing on LinkedIn — and outmaneuver them.
Tell Claude:
Add these 10 LinkedIn profiles to my competitor watchlist. Scan their posts from the last 2 weeks. Score every lead magnet they published on Hook Power, Engagement Velocity, and Steal-Worthiness. Then turn the best trend into a Topic Brief I can use for my own post.
What happens:
Lead Magnet Radar tracks competitor profiles and scores every lead magnet on 8 dimensions
Each is classified: STEAL (adapt immediately), STUDY (worth analyzing), WATCH (keep an eye), SKIP (ignore)
Industry Pulse monitors keywords and competitor mentions weekly
Trend Research deep-dives when you spot a trend worth chasing
Topic Briefer turns competitive intel into structured content briefs
Post Writer creates counter-positioning content in your voice
Skills used: Lead Magnet Radar, Industry Pulse, Trend Research, Topic Briefer, Post Writer
For Content Creators & Personal Brand Builders
You are building an audience, attracting clients, and establishing thought leadership. You need consistent, high-quality content without spending hours writing.
Workflow 5: The Daily Publishing Machine
Publish consistently without burning out.
Tell Claude:
Plan my content week. I post Monday through Friday. My pillars are AI automation, LinkedIn growth, and solo founder life. Check my recent posts so nothing repeats. Give me topics, hooks, and content types for each day.
What happens:
Claude reads your recent posts (so nothing repeats)
Pulls from your content pillars and checks industry trends
Builds a Monday-through-Friday calendar: topic, hook, pillar, and content type per day
Post Writer drafts each post in your voice (2 variants each)
You review, edit, and publish — or let Claude post directly
Time investment: 30 minutes on Sunday (planning) + 10 minutes per day (review and publish)
Skills used: Weekly Planner, Post Writer, Hook Optimizer, Voice Learning
Workflow 6: The Lead Magnet Factory
Create downloadable resources that generate leads on autopilot.
Tell Claude:
Generate 5 lead magnet ideas for my audience using the TAM/SAM/SOM framework. Score each on Freshness, Breadth, Teachability, and Content Fit. Then build the top-scoring idea into a full guide with promotional LinkedIn posts.
What happens:
Lead Magnet Ideation generates validated ideas classified by funnel position
Each idea is scored across 4 dimensions
Lead Magnet Creator builds the full guide (3,000-4,000+ words) with CTAs
Lead Magnet Post creates 4 promotional post variations
Commenters who request the resource are captured as inbound leads
This is exactly how I built this guide you are reading right now. And every lead magnet I have published in the last 8 months. Zevari creates the content and captures the leads. The system runs itself.
Skills used: Lead Magnet Radar, Lead Magnet Ideation, Lead Magnet Creator, Lead Magnet Post
Workflow 7: Audience Growth Accelerator
Grow your LinkedIn following by engaging with the right people.
Tell Claude:
Search for active voices in the AI automation space who post at least 3x per week and have 5K-50K followers. Build a watchlist of 50. Run a warm-up campaign: view profiles, like posts, leave thoughtful comments that reference their content.
What happens:
Claude searches LinkedIn for active voices matching your criteria
Builds a watchlist of relevant profiles
Warm-up campaign runs: view profile → like post → thoughtful comment (referencing their content)
Engaged creators notice you and follow back or connect
Your content attracts their audience to you
This is how I went from 1K to 50K in 8 months. Not by cold-DMing people. By showing up in the right conversations with the right comments.
Skills used: Search People, Search Posts, Campaign Management, Voice Learning
Workflow 8: Repurpose & Distribute
Turn one idea into a week of content across formats.
Tell Claude:
Run a Trend Research sweep on "agentic AI in B2B sales." Give me a full trending report with trajectory analysis. Then turn the top finding into a Topic Brief, a LinkedIn post, and a lead magnet outline.
What happens:
Trend Research runs a 4-round sweep: broad scan → gap identification → gap filling → synthesis
Topic Briefer creates a structured brief with niche adaptations and infographic-ready data
Post Writer turns the brief into a LinkedIn post in your voice
Lead Magnet Creator expands the topic into a full guide
One idea → 5+ pieces of content across channels
Skills used: Trend Research, Topic Briefer, Post Writer, Lead Magnet Creator, Lead Magnet Post
For Sales Development Representatives
You are booking meetings. You need to find the right people, understand them, and send messages that get replies — at scale.
Workflow 9: The Research-First Outreach Machine
Every message shows you have done your homework.
Tell Claude:
Here are 25 prospects from my target list. Research each one: profile, recent posts, company intel, behavioral profile. Score them against my ICP. For the top 15, generate 3-message outreach sequences using the framework that best matches their personality type. Then run a warm-up campaign before the first message.
What happens:
Claude researches each prospect: profile, posts, company, DISC behavioral profile
ICP scoring filters to your best-fit prospects
Communication blueprints tell Claude which approach works for each person
Outreach Frameworks generates personalized sequences:
→ Pain-Led: surface a specific pain point, validate it, offer a solution
→ Value-Led: lead with a free resource, follow up with more value, soft CTA
→ Authority-Led: open with a statistic, bridge to your expertise, make a specific offerThe "Natural Connector" rule: first message contains no pitch and no questions — just a genuine observation
Warm-up campaign engages each prospect before the ask
Skills used: ICP Scoring, Behavioral Profiling, Communication Blueprints, Outreach Frameworks, Campaign Management
Workflow 10: Signal-to-Meeting Pipeline
Catch buying signals before your competitors do.
Tell Claude:
Monitor LinkedIn for these signals in the SaaS space: funding rounds over \$5M, VP-level leadership changes, companies posting about scaling their sales team. Score every signal by relevance. For anything scoring 4-5, research the company and generate an outreach sequence referencing the signal.
What happens:
Signal detection scans LinkedIn posts daily for your configured triggers
Signals are scored by relevance (1-5 scale)
Hot signals trigger immediate research on the person/company
Claude generates a personalized outreach sequence referencing the signal
Connection request + warm-up campaign launches within hours
Skills used: Industry Pulse, ICP Scoring, Outreach Frameworks, Campaign Management
Workflow 11: Multi-Channel Orchestration
LinkedIn + email, timed perfectly.
Tell Claude:
Run a 10-day multi-channel sequence for these 15 leads. Day 1: view profile on LinkedIn. Day 2: like a post. Day 3: comment. Day 4: warm email referencing the LinkedIn activity. Day 5: connection request with a note. Day 7: LinkedIn message. Day 10: email follow-up.
What happens:
Zevari runs LinkedIn warm-up on Days 1-3
Clay enriches the lead with verified email
Email tool sends a warm email on Day 4 referencing your LinkedIn activity
Zevari sends connection request on Day 5
LinkedIn message on Day 7 (if connected)
Email follow-up on Day 10
Claude orchestrates timing across both channels — natural, multi-touch sequence
Skills used: Campaign Management, Outreach Frameworks, Voice Learning
Workflow 12: Inbox Management at Scale
Never miss a hot reply.
Tell Claude:
Scan my LinkedIn inbox. Classify every message from the last 48 hours by intent: business inquiry, lead magnet request, networking, spam. Flag hot leads. Draft personalized responses in my voice for the top 5.
What happens:
Claude scans your inbox and classifies every message by intent
Hot leads get flagged with a suggested reply
Claude drafts personalized responses in your voice
You review and send — or let Claude send automatically
Qualified conversations get tagged and pushed to your CRM
Skills used: Inbox Radar, Voice Learning, ICP Scoring
For Recruiters & Talent Acquisition
You are sourcing candidates, building relationships, and filling roles. You need to find talent fast and stand out from every other recruiter in their inbox.
Workflow 13: Intelligent Candidate Sourcing
Find and qualify candidates without manual searching.
Tell Claude:
Find senior React engineers in Austin who have been at their current company 2+ years and recently posted about career growth or new technologies. Research each one: skills, experience, posts, engagement patterns. Score fit against my role requirements. Then generate outreach that speaks to their motivations — not a generic "I have an exciting opportunity."
What happens:
Claude searches LinkedIn with structured parameters
Each candidate is researched: skills, experience, recent posts, engagement
ICP scoring qualifies fit against your role requirements
Behavioral profiles reveal how each candidate prefers to be approached
Outreach Frameworks generates messages that speak to their specific motivations
Skills used: Search People, View Profiles, ICP Scoring, Behavioral Profiling, Outreach Frameworks
Workflow 14: Warm Outreach at Scale
Do not cold-message candidates. Warm them up first.
Tell Claude:
Build a target list of 50 senior engineers matching my criteria. Run a warm-up campaign over 7 days: view profile, endorse a skill, like a recent post, comment on their content. After the warm-up, send connection requests with notes referencing their work.
What happens:
Warm-up runs 3-5 touchpoints over a week per candidate
Candidates see your name in their notifications repeatedly
Connection request includes a note referencing their specific work
Follow-up message is personalized to their behavioral style
Candidates who have seen your engagement are 3-5x more likely to respond
Skills used: Search People, Campaign Management, Outreach Frameworks, Behavioral Profiling
For Consultants & Service Providers
You are building authority, attracting clients, and positioning yourself as the go-to expert in your field.
Workflow 15: Authority-to-Pipeline
Turn thought leadership into client conversations.
Tell Claude:
Run the Ghostwriter Protocol on my last 30 LinkedIn posts — build my Voice DNA. Then set up a weekly workflow: Trend Research on Monday, Post Writer Tuesday-Thursday, Lead Magnet Creator on Friday. Every inbound lead who comments gets researched, ICP scored, and gets a follow-up message using the Authority-Led framework.
What happens:
Ghostwriter Protocol captures your expert voice
Trend Research + Industry Pulse keep you on the cutting edge
Post Writer publishes 3-5x per week in your voice
Lead Magnet Creator builds downloadable frameworks and playbooks
Inbound leads are automatically researched and qualified
Authority-Led follow-up messages convert attention into conversations
Skills used: Ghostwriter Protocol, Trend Research, Industry Pulse, Post Writer, Lead Magnet Creator, ICP Scoring, Outreach Frameworks
Best paired with: Calendly (booking) + Notion (client pipeline)
Workflow 16: Referral Activation
Re-engage your network for introductions and referrals.
Tell Claude:
Search my existing LinkedIn connections for VPs and Directors in SaaS companies with 50-500 employees. Filter for people I have not interacted with in 90+ days. Run a re-engagement campaign: like their recent posts, comment thoughtfully, then send a message that naturally leads to "who do you know that..."
What happens:
Claude searches connections by industry, role, and engagement history
Identifies warm connections who fit your referral profile
Re-engagement campaign: like posts → comment → personalized message
Messages lead naturally to referral conversations
Skills used: Search People, Campaign Management, Outreach Frameworks, Voice Learning
For Agency Owners & Team Managers
You are managing multiple clients, multiple LinkedIn accounts, and multiple campaigns simultaneously.
Workflow 17: Multi-Client Campaign Management
Run campaigns across client accounts from one place.
Tell Claude:
Show me a status update across all 8 client accounts. For each: active campaigns, replies received this week, pipeline movement, and any safety alerts. Then for Client A, adjust their outreach cadence — switch from Pain-Led to Value-Led messaging.
What happens:
Multiple LinkedIn accounts connected (one per client)
Each account has its own safety limits, Voice DNA, and ICP settings
Claude manages campaigns per client
Dashboard shows per-client metrics
Weekly summary reports auto-generate for client meetings
Skills used: Campaign Management, Voice Learning, Outreach Frameworks
Workflow 18: Productized LinkedIn Service
Offer "done-for-you" LinkedIn as a scalable service.
Tell Claude:
Onboard a new client: connect their LinkedIn, run Ghostwriter Protocol on their last 20 posts, configure their ICP. Set up a Tier 2 campaign: warm-up + outreach, 15 new prospects per week, Pain-Led framework. Auto-pilot.
What happens:
Client onboarding: connect LinkedIn, build Voice DNA, configure ICP
Campaign templates deployed per service tier
Campaigns run autonomously
Scale from 5 clients to 50 without proportional effort
This is exactly how I run DFY lead magnet services for a dozen clients right now. Zevari is the stack. The margin is absurd because the system does the work.
Skills used: Ghostwriter Protocol, ICP Scoring, Campaign Management, Outreach Frameworks
Skill Chaining — Preset Pipelines
Skills flow into each other. The output of one becomes the input of the next.
Lead Magnet Pipeline
Radar → Ideation → Creator → Post
Scan competitors → Generate ideas → Build the guide → Create promo posts.
Research-to-Outreach
Trend Research → Post Writer → Hook Optimizer
Find a topic → Write a post → Sharpen the hook.
Content Machine
Weekly Planner → Post Writer → Hook Optimizer
Plan the week → Draft every post → Optimize every hook.
Signal-to-Deal
Industry Pulse → Topic Briefer → Post Writer
Catch signals → Structured briefs → Timely thought leadership.
Warm-Up-to-Connect
Lead Magnet Radar → Outreach Frameworks
Identify targets from competitor engagement → Personalized outreach.
Custom Chains
Build your own. Save them. Reuse across sessions.
What You Replace
What You Needed | Tools You Used | What Zevari Does |
|---|---|---|
LinkedIn automation | Dripify, Expandi, Waalaxy, HeyReach | Campaigns, warm-up, messaging — all through conversation |
Data extraction | PhantomBuster, TexAu, Evaboot | Search, scrape, export — built into every skill |
Content creation | Taplio, AuthoredUp | Ghostwriter Protocol + Post Writer + Hook Optimizer |
Outreach sequences | Lemlist, La Growth Machine | Outreach Frameworks + campaign engine |
Lead enrichment | Apollo, Clay (partially) | Person research, ICP scoring, behavioral profiling |
Signal detection | 6sense, UserGems | Signal scanning, classification, and scoring |
CRM | Basic pipeline tools | Lead pipeline, tagging, lists, activity history |
Inbox management | LinkedIn native | Inbox Radar with intent classification |
Average tool spend replaced: $340-$2,500+/month
Safety & Account Protection
Every action goes through a multi-layer safety system:
→ Human-behavior simulation — Randomized delays that mimic real usage
→ Rate limits — Auto-adjusted based on your LinkedIn tier
→ Per-target protection — Max 8 actions/person/day, 5-minute gaps
→ Circuit breaker — Auto-pause + email alert if anything goes wrong
→ Kill switch — Pause everything instantly
→ Working hours — Actions only during business hours in your timezone
No browser extensions. No proxy servers. No IP rotation. Built for safety from the ground up.
Get Started
These 18 workflows use a fraction of the 131 total skills available inside Zevari.
The full library includes every prompt, every skill variant, every persona-specific configuration, and the ability to build and save your own custom skills and chains.
One tool. One conversation. Your entire LinkedIn go-to-market.
Sign up free at zevari.ai — setup takes 60 seconds.
Want help setting up your stack? Book a call with me directly.